Any marketing strategy that arises must be checked whether the actions are having results or not, so it is necessary to have some metrics. We explain what data should be measured when you want to know the user experience and why this data is so important. Why is measuring user experience important? User experience refers to how a person […]
Image sitess are one of the most used tools in content marketing since a visual element can make reading a text much more enjoyable. We include photographs, videos, infographics, maps, illustrations, or other elements within the visual elements that make the content more attractive to the user. However, many brands do not have enough material to accompany […]
If you have an e-commerce site, SEO is an essential tool for users to discover your site. 1. Optimize your content for different platforms The content of your eCommerce not only appears in Google search but also on different platforms such as Google Images, Google Lens, the Google Shopping tab, Google My Business and Google […]
Build mailing list by collecting email addresses Email marketing is dependent on building a mailing list by collecting email addresses. Newsletters and other email marketing are more effective than most people think. But if you are not good at building a solid mailing list, the communication goes to one too small to have a good […]
Today, brands have to adapt their “usual” strategies to mobile, including direct marketing. Mobile apps increase user interaction with the brand and provide a personalized experience, which makes them a good channel to engage directly with users. Types of direct marketing messages in apps 1. Push notifications Pushes are messages that appear on the user’s […]
Today’s “content marketing world” relies heavily on social media platforms. Often there are many who should think and think when it comes to the content of social media. “Write more about this – it’s interesting!”, “Share this in all channels – it’s important!” or “No, do not share it, the feed must look good!”. So […]
To succeed well with marketing, it is necessary that you know your target group, that you know what appeals to them and make them react and act as desired. But how do you get to know your target group? The answer is target audience analysis, and preferably as part of the ongoing analysis work. A […]
Did you know that page speed is the third-largest ranking factor for Google? Despite this, there are very many pages that have far too long a loading time. There is great potential for your website to climb higher in Google search if you optimize it properly. Fortunately, there are several tools to help you control […]
Many website operators have the wrong idea about the bounce rate and its relationship to the overall performance of the associated Google Ads account. Why is that, and what bounce rate can you call good? I will explain these and other questions to you in more detail in my post today. What is the bounce […]
Instagram Stories was launched in 2016 and is used daily by 500 million users. A survey from Instagram also shows that every third person has become more interested in a brand or product after seeing it on Instagram Stories. In this guide, we talk about how you can create content that helps your business stand […]
Do you have a strategy for how to link internally? Internal linking is perhaps the most underestimated part of SEO work. Despite this, internal links play an important role, and I will now explain why and how you can boost your most important pages to a better position in the search results. Links are a […]
There are many reasons to guest blog, especially if you have a new site that has not yet established itself and gained the trust of the search engines. A few years ago, the answer from an SEO consultant would have been to publish on other sites to get a link that points to their own […]
