DIGITAL MARKETING GUIDE

6 STRATEGIES FOR ONLINE SUCCESS 

Digital marketing means all marketing activities that use the internet.

In this article, you will learn more about the six channels that are relevant to generate revenue through digital marketing.

  • Digital Marketing
    • Social Media Marketing
    • Email & Chatbots Marketing
    • Pay-Per-Click Annonsering
    • Content Marketing
    • SEO
    • Affiliate Marketing

Before we dive in, I want to clarify another definition.

WHAT IS MARKETING?

Marketing is only about one thing: creating opportunities for a sale.

SOCIAL MEDIA MARKETING

WHAT IS IT?

Social media is pretty extensive, as you know. If we think about social media and how to create opportunities for sales, it makes it a little easier to answer this question. Facebook, Instagram, LinkedIn, Snapchat, Twitter, etc. are some of the platforms we use the most. As you already know, they are websites and apps where we, as individuals or companies, post our profiles and can have interactions with the other members.

When it comes to creating opportunities for sales, various functions can be helpful.

It’s either about building authority and helping your target audience, customer service, but also advertising, which we will cover in the PPC section of this article.

HOW DO I USE IT TO GENERATE REVENUE?

As I mentioned above, you can generate revenue through social media by building authority, customer service, and advertising. We go more in-depth on the first 2.

Build authority

This is simply about becoming a “go-to” person/company within a particular genre. This is done by creating relevant content and helping your target group.

Starting and growing a Facebook group is a great way to become an authority, and get your followers to see you and your company like the ones who can help them with their problems.

It is important that you create value for the members, and above all get a lot of interaction in the group so that Facebook’s algorithms will realize that your group is valuable, and start promoting it for you.

Customer service

A prominent channel is customer service, especially for larger companies. I think it’s good when you can go to a company’s Facebook page, and either write to them in Messenger, or on their page, and get a quick response.

This leads to more satisfaction and a much greater chance of becoming a paying customer or returning and shopping again.

EMAIL & CHATBOT MARKETING

WHAT IS IT?

Email and chatbots are tools you can use to get leads to become customers, get customers to shop more, or get customers to come back more often.

Chatbots are even more powerful and can act as support, gamification, and more.

HOW DO I USE IT TO GENERATE REVENUE?

Email is traditionally used to increase sales. We do this by getting visitors to give us their email address in exchange for something valuable, such as a video, PDF, or similar.

This allows us to send a series of emails that provide value, show reviews, and try to get visitors to paying customers.

Once you have received a customer, it is also important to continue sending emails with new offers, discounts, etc.

Of course, some people claim that email does not work and that people get lazy if you send too much, which is valid to some extent, but it is also true that the more emails you send (that sell something), the more you sell.

It’s about doing it in an excellent way where you always offer some value, regardless of whether people shop or not.

PAY-PER-CLICK Advertising

WHAT IS IT?

Just as it sounds, it’s about advertising. For example, creating an ad on Google Adwords where you pay a penny every time someone clicks on your link.

This was a revolutionary and fantastic innovation that came in connection with the internet. If you think about it, it was impossible for small businesses to advertise earlier because it costs a lot to make TV ads, billboards, etc.

The great thing about advertising on Facebook, Google, etc. is that you can choose your budget.

This is one of the essential strategies in digital marketing because if you know how to put $100 in advertising and get $200 in profit, then you have a positive future.

HOW DO I USE IT TO GENERATE REVENUE?

When it comes to making money from advertising, it is super important that you have a plan.

Driving traffic that you pay for to a website that does not collect email addresses or try to sell something is as good as throwing money in the lake.

Usually, you want to drive traffic to a subpage that has only one focus: to capture an email address, or sell something.

Depending on your target audience, I usually definitely recommend Google, Facebook, Instagram and LinkedIn before starting platforms like Pinterest and Twitter.

CONTENT MARKETING

WHAT IS IT?

Content marketing, or content marketing, is about creating digital content that allows people to find your website and possibly lead to a purchase.

An example of content marketing could be a moving company that writes a blog post about “The checklist before the move: 10 things you need to think about”.

It is about offering value and educating their prospects in the hope that when they are ready to buy, they will choose the supplier who has already been there and helped.

It is a more long-term strategy that works exceptionally well if it is executed correctly.

The wrong way to execute a content marketing strategy is to create content where there is always an underlying sales pitch in the range.

If you’re going to be helpful, help.

HOW DO I USE IT TO GENERATE REVENUE?

Create interesting and valuable content on social media and for Google.

Content that your target audience loves will also make them love you or your business.

When it comes to social media, you get to experiment a bit to see what your target audience likes. Still, it can be a combination of answering questions, creating videos and images that inspire, and provide valuable practical tips that the target audience benefits from.

By the way, the article you are reading right now is a result of my investment in content marketing.

I want to create valuable content for self-employed people and marketers who want to make more money using the internet.

The other side of content marketing that is worth thinking about I will cover below, but it is about creating content that Google shows in its search results when people search for various things.

SEO, or search engine optimization, as it is called.

SEO / SEARCH ENGINE OPTIMIZATION

WHAT IS IT?

SEO is about creating and optimizing content based on people’s searches on Google, intending to drive relevant traffic to the website.

It is a long-term strategy that takes time and resources, but those who succeed in it also see fantastic results that continue month after month, without costing money.

HOW DO I USE IT TO GENERATE REVENUE?

SEO can be a pretty dirty industry where people try to “cheat” themselves into first places on Google by getting lots of useless links to their website in the hope that Google does not realize. In the past, this worked gallantly, but Google has optimized its algorithm as much as they can to ensure that the best results are displayed.

The best way to do SEO correctly is to:

1. Find out what people are looking for by using tools such as. ahrefs.com

2. Create content that is interesting and valuable based on those searches

3. Contact other relevant authors on the same topic and get them to link to your pages

There are 1000 more little things that need to be done, but if you do not have the time or resources, your time is best spent on the above, i.e. create relevant content, and get other websites to link to your posts.

Then keep building links while you wait as it may take a few weeks, months, or even a year before Google decides to place your post in the place it deserves.

AFFILIATE MARKETING

WHAT IS IT?

Affiliate marketing is a category in digital marketing that can have great potential in some companies.

It’s merely about giving commissions to people outside your company when they generate new leads or customers to your company.

HOW DO I USE IT TO GENERATE REVENUE?

The trick to succeeding with affiliate marketing is to realize that it is not enough to have an offer of affiliate marketing on the website and hope that people start selling to you.

The better your offer, the more it attracts people who are good at digital marketing and want to help you sell.

Clickfunnels is an excellent example where they offer 40% of all the money that the person you referenced shopped for, forever.

That is if you get a person to visit Clickfunnels website, and they then spend $ 100 a month with Clickfunnels, then you get $ 40 of those, every month.

Their affiliate program is very successful, and many people live on their Clickfunnels affiliate commission.

Conclusion

Marketing is about creating opportunities for sales, and digital marketing is about how to do this via the internet.

Digital marketing can be categorized into six different categories: Social Media, Email, Advertising, SEO, Content, and Affiliate marketing. A company should use all 6 to create new opportunities to generate revenue.