Video marketing is the most effective form of marketing and it stands out on social media. Undoubtedly, Video marketing is one of the newest and effective additions to your promotion industries.
It gives customers a quick overview of a product without being overwhelmed with text. In but thirty seconds, viewers will get the information they need through a visually appealing video. It’s effective video marketing.
MEASUREMENT IS THE CROWN JEWEL
When it comes to measurement, make sure they are not just about impressions. The right techniques allow you to track much more relevant insights. Who watches the video, how long they stay engaged, what parts were redone, when conversions occur and other engagements that affect your sales.
CHOOSING A PLATFORM
It’s not about pitting video marketing platforms against each other, but choosing the one that is best suited for your brand and that can create value for your target audience.
If you are serious about producing quality video content, we recommend that you use YouTube as a base, as it is perfect as a content archive. YouTube has Two billion users worldwide.
Facebook has recently introduced its own upload (native video) which Facebook’s algorithm prioritizes over other video links. If you upload a Facebook “teaser” video that links to the full version on YouTube, the teaser will still be prioritized over an embedded YouTube video. In other words, if you want your video marketing to reach a wider organic audience, you need to upload your videos natively.
there are other platforms available for video sharing as well. Such as
PLAN A STRATEGY FOR YOUR VIDEO MARKETING
The Video Marketing Cheat Sheet says that if your company wants customers in the future, it is high time to plan your video strategy.
Some statistics from the report:
76% of those interviewed subscribe to company news via Youtube. 6 out of 10 now expect video content in newsletters.
69% watch a product video before making a purchase decision. 4 out of 5 claims that product video affects their purchases.
85% think that product and information video is useful for better understanding of a product or service.
VIDEO MARKETING HAS MATURED AND THIS MEANS THAT YOU MUST BECOME MORE STRATEGIC.
It is quite common to use YouTube or Vimeo as a starting point as a host. The platforms are anchored in our daily lives and offer a substantial audience.
But from a marketing perspective, it is not enough to use only these non-commercial platforms that only offer limited insight into the performance of your content and lack integration with your other marketing and sales tools, such as automated marketing and CRM.
LEAD GENERATION AND CONVERSIONS
When the goal of video marketing is to identify and convert your viewers, you need more control over the viewer experience and the right tools.
Simply put, there must be a clear plan that is in line with the classic sales funnel and that is an integral part of your strategy because it is not impressions but the number of customers that count.
Video promotion is now becoming easier and more widespread. With the advancement of modern technology, video acceptance has increased in part because it is easier to spread around the world. Making marketing videos for any business needs creativity and business trends on people’s minds. The cocktail of these components makes it possible to create real miracles of advertising at a minimal cost.
Creative emotional video advertising can be spread on social media in a matter of days, getting tons of views. And this is the main point of video marketing: Only creativity will survive always!