The largest video search engine is Youtube and SEO plays a great role in engaging the audience in your YouTube channel. In this post, I will discuss how to rank a video on YouTube. The SEO process for ranking videos on YouTube starts with keyword research. Here’s how to find the exact keywords for your YouTube videos.
First, Generate a List of Keywords Ideas.
Here are some tips to help you get started with YouTube videos. You made the video with difficulty, but there was no view. For a YouTuber, there is nothing sadder than this! Many people use quality video, high-quality cameras and microphones to bring video to the beginning of the search.
So, today I will discuss the strategy to bring the video at the beginning of the search. You do not have to spend any money to follow all these tips. All it takes is patience and hard work.
Create demand-based videos
The first thing to make a video is to make a video according to the needs of the people. If you create a video on a topic that people have no demand on, then no one will search the video on that topic. If no one searches, there is no chance of your video coming up at the beginning of the search.
YouTube itself says that human demand is the first controller of video ranking. In other words, YouTube will be the first to bring the video on the topic that people demand the most. Let’s not know, in what ways YouTube determines the demand for video. Such as:
Video Comments: The videos that get more comments, YouTube thinks the videos are more popular. Most of the time you will see that the videos that come first after the search, the number of comments for all the videos is higher.
Subscribers: If anyone subscribes after watching your video, you are in the YouTube checklist. Because through this, YouTube can understand that your video is very demanding.
Video sharing: Depending on how much your video is shared on social media, many videos come up in search results. People don’t share useless videos anymore. So you need to share more videos to get YouTube videos at the beginning of a search.
Click throughRate (CTR): If you are on YouTube, you must have an idea about CTR. CTR is the click that comes after your video appears in the search results with any video search. Interestingly, YouTube takes this click very seriously. When a lot of people click on your video, YouTube itself will bring it up first. Another unfortunate thing is that if your video doesn’t come up and no one clicks on it, your rank will continue to decline. Attractive titles and thumbnails needed to increase CTR.
Video Length: Does video length affect search rankings? What do you think? In a word, the answer is no. In fact, in this case, the needs of the people must be seen. Just as it is not right to make a video unnecessarily big, it is not right to make a video small by omitting necessary things.
First, generate a list of keywords ideas. You can first use YouTube’s search option to do keyword research. See when I wrote SEO Ranking, many keywords came down immediately. This way you can select keywords.
Another way is to search on YouTube by typing the keyword of the topic you are looking for. After searching, first, click on the videos that will come up. View their video titles, descriptions and fix titles, descriptions for your content
Second, find the best keyword from your list
Now that you’ve created a list of keywords, it’s time to choose the keyword that goes with your content. In particular, you want to target less competitive keywords.
Instead, you want to find keywords that don’t have a lot of competition.
How do you check the competition?
Search for your keyword in Google. You can get some amazing ideas from it.
There are also numerous online paid tools available that offer YouTube keyword research.
YouTube video optimization:
After completing the above two steps comes the matter of video optimization. There are several steps you can take to optimize your video.
- Choose interesting titles. Make sure your main keyword exists in the title.
- Write a description of at least 250 words. Enter the keyword 3 to 4 times in the description.
- Tag. Although tags are not important in search rankings. But the suggestion will help bring the view as video.
Promote Your Video:
Need to promote the video after completing the above three tasks. The more your video is promoted, the more it will come to the forefront of YouTube search rankings. Everyone knows how to promote the video. Even then I gave some methods.
- Share videos on social media websites.
- Share videos on various Question-Answer websites.
- Share videos in an embedded form on blogs and websites.
- Create playlists with keywords on YouTube. Add your videos to playlists.
Finally, here are the tips to get YouTube videos at the beginning of the search today. Following the tips will get your video at the beginning of the search. With good quality content, subscribers will grow very fast. However, keep in mind that you can’t succeed on YouTube without patience and hard work.