No marketing tool or technology plays a bigger role in influencing your brand perspective than social media. Regularly interacting with followers, customers, and disseminators can elevate your profile, improve your public image and give your brand the sales it deserves. Here are 10 important reasons why you use Social Media Marketing for Your Business.
1. Increase brand awareness
With almost half of the world’s population using social media, these are a natural place to reach new and potential customers. Keep in mind that 60 per cent of Instagram users say they discover new products on the platform. Whether you are on Facebook, Twitter, or Instagram, it would be best if you found out that the target group you want to reach is on the channel you have chosen. You want to increase your sales, drive traffic to their website, and portray your brand in the right way and that your audience understands the values and messages it stands for.
2. Targeted advertising
Social ads are an inexpensive way to market your business and share content. They also provide powerful targeting options so you can reach the right audience and get the most out of your budget. Knowledgeable marketers have taken this significant advantage of social media for businesses. They will spend twice on Facebook ads in 2019 compared to newspaper advertising.
Together with ad targeting options, including demographic information, geography, language, and even online behaviours, you can create specific messages that best speak to different groups of potential customers and only pay for the exact viewers you want to reach.
3. Humanize your brand
One study found that only half of adults trust a brand until they see “real evidence” that the brand keeps its promises. To convince your customers and potential customers- you need to show the human side of your brand. How do you represent the value of your brand? How do you work for the best interests of your customers and employees? Does your product really work?
The ability to create a real human bond is one of the most important benefits of social media for companies. Some call this a meaningful relational moment. Introduce your customers, give them the source of information on topics related to your niche and show how existing customers use and benefit from your products.
4. Save Time
Producing content on social media is a time-consuming job. Fortunately, there are various tools and features in social media that can save companies time. If a company is active on more than one social media, it can be time-consuming to go to all the company’s pages to write a post and keep all the pages updated. But with sites like TweetDeck and HootSuite, companies can have all their social media gathered in one of the two pages and only write a post there, which automatically updates all the company’s pages in the social media. That way, the company saves time, as they do not have to go into each social media separately, and they can keep all the pages updated.
5. Increase Website Traffic
Social posts and ads are important ways to drive traffic to your site. Sharing content from the website or blog to your social channels is an amazing way to react to your readers as soon as you publish a new post. Participating in social chats – like the weekly #HootChat on Twitter – can also be a good way to increase your visibility, get attention from new people, showcase your expertise and drive traffic to your site. Just make sure that the website address is included in all your social media so that those who want to know more about you can do so with a simple click.
6. Increase Sales
Social media can help you sell anything you want. Your social accounts are an essential part of your sales funnel – the process through which a new contact becomes your customer. Since the number of people using social media continues to grow, and social sales tools develop, social networks are becoming increasingly popular for product search and e-commerce. It’s time to adapt your social marketing and sales goals. For individual salespeople, social sales are already an essential tool.
7. Promote Content
Promoting content on various social media is a great way to get your smart and well-managed content in front of new people, prove your skills and increase your audience. When people start liking, commenting and sharing your social posts, your content is exposed to new audiences – their friends and followers. Because people share your content with their networks, and their networks follow, your content spreads across the internet.
This exposure is particularly beneficial as it may involve new exposures to your brand. If I notice that my friend likes your article, I might be interested to check even if I have never heard of your company before. In a world where there is much more content than anyone can ever consume, a friend’s social component acts as a kind of preview.
Its not easy to become viral, of course, but without social media, it would be almost impossible. To maximize social media, make sure you have a content marketing plan in place.
8. Customer and public engagement
Social media helps you to interact with customers and fans directly and and also allows them get to know your brand. Social media is a two-way street while traditional media offers only one-way communication.
If you want your customers and followers to be engaged, you must be engaged as well. Stay active and try to respond to comments and questions on your own social media in a way that suits your brand. You can also use social media monitoring app to track what people are saying in the social space.
9. Read more about your customers
Social media generates a large amount of data about your customers in real-time. Follow conversations that are relevant to your brand. You can use that information later to make smarter business decisions. All the major social networks offer analytics that provides demographic information about people who interact with your account. This can help you improve your strategy to better talk to your real audience. Extensive guides have been created on how to use Analytics in Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest, so there is no excuse for staying in the dark when it comes to knowledge about your customers and social followers.
10. Understand your customers
Social media marketing helps you understand your customers. By reading their tweets and status updates, you gain insight into their daily lives and consumer behaviours and answer questions such as: What products do they buy and why? What kinds of posts they love to share? What hobbies do they have? What websites do they visit?
These insights have clear market advantages. Once you understand your customers, you can write better content and more compelling posts, leading to more traffic to your site. But the benefits can be more than that beyond marketing, helping you identify customer , improve sales conversions, and even improve your product strategy.