Since its launch in 2010, Instagram has become one of the most installed social media platforms. It seems that everyone – and their dog – has an account on the visually centred platform. Its use is unlimited. Gone are the days when it’s just for personal use. Today, it offers many different ways for users to socialize with family, each other and local businesses. For companies, it can be used to market to customers. And in recent years, it has become the best channel for market research. It’s a game-changer that lets brands humanize the content they post, recruit new talent, showcase new products and inspire their audiences.
What makes Instagram the perfect social media marketing channel is almost anyone can find use in the app. Whether it’s shopping, learning or catching up on the latest news, sharing or discovering art, learning recipes or sharing food, or just expressing yourself and diving into entertainment sectors such as comedy, music, TV and film. These reasons are also why it has become such a popular choice for B2B and B2C digital marketers.
Below we share why Instagram becomes the best channel for organic marketing.
Find an audience
When companies start marketing to their customers, one of the first things they need to do is determine their target audience. Some people have an idea of who that audience is, but Instagram can help you discover them if you are unsure. According to Business Insider by Pulse, the number of daily active Instagram users has increased steadily from 1 million in 2010 to 700 million daily users. This continued rise means that the content you post reaches a broader number of people.
To give you an idea of who is posting your content, check out Instagram’s insights. The analytical information it produces helps you know which metrics to focus on and learn the type of content that drives your followers’ engagement. Once you get their attention, you can adjust your content to get more followers. Instagram’s user base tends to skew a little older, consisting of millennia in the 20s and 30s. It is wise to follow suit, as this generation has more spending and is currently responsible for various marketing tactics changes.
Gathering information is easier than ever.
Back in 2016, Instagram launched its “Stories” feature, a copy version of Snapchat’s feature of the same name. But they differ in popularity and versatility. To date, 200 million people use Instagram Stories daily. These stories only have a shelf life of 24 hours, making everyone lucky enough to capture them feel elite and special. This time-sensitive content strategy reinforces why Instagram is the best channel for organic marketing. Instead of looking at comments on feedback posts, companies can use stories to quickly gather information and opinions from followers by suggesting incentives or asking questions. Information gathering in stories can also be improved with these interactive additions:
– Swipe up: Comfortable and easy; This feature allows you to drive traffic to your site by linking to a survey or landing page. With the finger, the followers can leave their feedback.
– Poll-stickers: Get immediate feedback with a voting sticker. Followers choose one of two answers that allow them to register their opinions anonymously. Quick and easy but helps with engagement and enables companies to interact with customers.
– Ask sticker: As a session with Ask Me Anything, companies ask the question or statement, and target groups can answer the question or ask their own.
– Live streaming: An excellent opportunity to interact with your followers in real-time and get feedback. New York Magazine reports that 82 per cent of users prefer to watch live streams over regular posts.
In addition to Instagram’s engagement features, it also allows followers to gather their feeds instead of showing them what the algorithm suggests. As they scroll through Instagram’s discovery section, they can quickly go to a company page and go down a rabbit hole with content.
Helps build relationships
Another reason why Instagram is the best channel for organic marketing is its ability to promote contacts with your audience. It was found that 36 per cent of B2C brands and 13 per cent of B2B brands consider Instagram to be “very important” or “critical” for their social media marketing. We believe that the number should be higher.
Building a following on Instagram or any social media platform, for that matter, is not easy. It takes time, and there is a lot that goes into it. Like Email Marketing, in social media marketing, you need to limit what works and what doesn’t, when to post, what hashtags to use, what you want to say and how you want to say it. All to get the results you intended.
Likes and comments are good, but social media marketing is the real goal of building relationships and brand loyalty with your followers, which drives more traffic to your site and ultimately converts them.
A tip for building a relationship with your followers is to always respond to your followers when they leave comments on your posts – whether the statement is good or bad. This lets them know that they are heard and that they are open to interaction with their followers or customers. Other followers will see this and are more likely to get involved as well, increase their brand loyalty and let you learn more about them.
User behaviour is crucial for marketing and has shown that social media is the future of marketing. Due to users, e-brands like Natori reported an increase in traffic of 1.416 XNUMX per cent, and Magnolia Boutique increased revenue by 20 per cent. When companies add hashtags, geotags and shoppable product tags, they help their customers discover new ideas, products and interests. 83 per cent of Instagram users find new products and services on the platform!
All companies know that advertising is a way to inform customers about products and convince them of your services’ value. But many consumers hate ads even though they know the purpose they serve. People do not want to be marketed to, so companies need to get creative with their efforts. Go to Instagram. A study by the University of Florida found that Instagram users prefer ads that appear in the app because the ads often do not resemble traditional ads – but in the right way. Subtlety in your ads is crucial.
On Instagram, the most successful ads are ads that do not feel like ads at all. Instead, it seems like a regular post. Instagram has an advertising platform through the app where your company can add clickable photos, videos and other ads. The only caveat is that it requires you to have a Facebook account. Using the advertising tool is a great way to maximize the impact on your followers. Lead traffic to a direct site, whether it is to a landing page or a product on your site.
Joseph Studios: Improve your social media marketing campaigns
Social media marketing is a branch of marketing that has proven to be very successful in growing your business. Combined with the famous powerhouse that is Instagram, social media is an organic marketing tool that is stupid to ignore.
Our passionate marketing team at Joseph Studios is full of enthusiastic experts ready to help you take advantage of social media marketing and increase customer engagement significantly. We specialize in organic marketing, social media, content and strategy subscriptions, and we are keen for you to take advantage of our services.
Are you interested in learning how to improve your marketing game? Contact us today!