What is the bounce rate? or How does Google Analytics calculate bounce rate? This is something we have to go through.
Google believes that a bounce, or rejection, is also called when someone enters the page and does not do something like type/click an event or moves on to another page and then leaves the site. Google calculates the bounce rate and bounce rate as follows, depending on whether it is a specific page or the entire site:
Bounce rate on a specific individual page
Total number of bounces / total number of visits to the page.
Bounce rate for the whole site
Total number of bounces on all pages / total number of visits on all pages.
Eight tips for reducing bounce rate
- Review your content on the site
No one likes to be met by a wall of text. Ensure you have optimized the content on the page and divide it so that it does not feel so heavy. This is an important point to lower the bounce rate and when you look at all your content, also take the opportunity to optimize from an SEO perspective.
2. Check the CTA
Is it clear what you want your visitors to do on your site? If the answer is no, it may be a good idea to put up clear CTAs “call to actions” on your site. This will make the user experience better and most likely lower your bounce rate.
3. Set up events
If you have pages with a lot of information, you should set up something that shows what the visitor does on the page. For example, what information do they receive? Set up a scroll event on your site, and this way, you can see how many people are taking part in your information. This is information that you would otherwise miss and which also counts as a bounce and contributes to an increased bounce rate/bounce rate.
Think about how you use these features. It can do more harm than good in some cases. If you use pop-ups that take over the entire page, the risk is more significant that the visitor leaves immediately. It may give you an email address but costs you a conversion because you disturb the visitor who leaves instead.
5. Examine at the unit level
Check if the bounce rate differs slightly between different devices. If it is the case that mobile has a significantly higher bounce rate than what the visitor has that comes from a laptop, it can be a good idea to see how you can optimize for the mobile user.
6. Give all sides love.
You have a super lovely homepage and conversion pages, but you still have a high bounce rate on the whole site and do not understand why. Then it may be time to look at the less important pages where you have not put as much focus. Since google counts on bounces on all pages, these pages can significantly increase your total bounce rate average.
7. Landing pages
It does not matter how cruel the start page you have if you direct traffic to another page with, for example, a campaign. So look at which pages you will use in campaigns and optimize these so that visitors get as good a start as possible when they click into your site. It will be visible on the bounce rate/bounce rate if you do that little bit extra.
8. No one has time to wait.
A real mood killer is slow sites. Visitors want to access information, and it is fast. If you want a low bounce rate, review the loading time for the pages on your site. This also goes hand in hand with SEO, so it benefits you on several levels.
If you want to read more about bounce rate, Google has a good text here.
We do bounce analyzes to locate and support you in your work towards a lower bounce rate on your site!