Within a comprehensive digital marketing strategy, video marketing is one of the key pillars. Currently, more than 90% of consumers see videos of companies’ products and/or services before making a purchase decision. The increasingly low production costs of content, together with the zero-economic cost of its distribution, make video marketing a very effective promotional tool.
WHY USE VIDEO HOSTING SITES?
Videos are very effective and the most engaging form of content for conversions. However, uploading videos directly to your website requires a lot of server spaces and resources. This is why it is recommended to use video hosting sites to upload videos and then easily embed them in WordPress without affecting performance. Most importantly, they automatically adjust the video quality to provide a better viewing experience based on the internet speed of your visitors.
This post will share some of the best video hosting sites for bloggers, marketers, and business owners.
YouTube is definitely the most popular video hosting website on the Internet. It allows you to download videos, create channels, and create a sequel. As a marketer and business owner, you want to tap into the enormous potential of YouTube. It is also considered the second most popular search engine globally and the second-largest social media website with 2 billion active users. You can follow up on YouTube with your channel, find a new audience, appear in video search results, and grow your business. YouTube has a partner program that you can join to earn money online from your videos. This program also brings you more benefits like analysis, longer videos, and video editing tools. In MundoCMS, We use YouTube to download our WordPress tutorial videos.
Vimeo is one of the great video hosting and streaming site for bloggers, marketers, and businesses. It gives you limited hosting space to download videos for free. However, unlimited bandwidth and ad-free viewing are the main benefits of all videos. To download large videos, you will need to buy a very affordable premium plan. The paid plan of Vimeo also includes privacy options, video editing tools, customer support, password protection, related videos, and Google Analytics. Premium members can also rent or sell videos to earn money online from their Vimeo videos.
Dailymotion is another well-known video hosting site that you can use to upload your business and marketing videos. You have a free partner account with features like unlimited bandwidth and storage, featured videos, privacy settings, video player, and more. It allows you to download multiple videos in a day, and you can also use drag and drop to download entire playlists. You can add titles, descriptions, and tags to optimize your videos for SEO. DailyMotion also offers a monetization program where you can earn money and get more features as a partner.
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This is the perfectionist social network. It is constantly adding new features and adapting to new consumer needs. Hence it is said to be the platform with the most users in the world. There are already more than 2.49 billion active users per month. On average, it generates more than 8 billion daily visits to video content, which is more than 100 million hours of video per day.
This platform is useful for businesses that have offline clients (outside the Internet or Networks). The objective of this social network is to get the participation of the public that already knows you to retain them. If you captivate your followers and make them appear active on your page, their closest environment will find out. This is what is called Recommendation Marketing.
In other words, the mission of any brand on Facebook is for people to “like”, leave comments and share their posts. It is useless for a Fan Page to have thousands of followers if later there is no movement in it and the users do not interact.
The native videos of the platform have ten times more reach than the links to YouTube. Therefore, upload your videos on this network instead of just sharing them from another channel. Video duration between 21 and 44 seconds is the most popular one.
Mostly known for its photography network also dares with video. It has more than 1 billion active users so far, and its audience is mainly centennial.
It launched its video feature in June 13, and one of its main features is its brevity: videos were initially limited to 15 seconds, although now they can be expanded. You can use the videos in your profile feed, in Stories and also on Instagram TV.
Instagram is a perfect network for businesses that have clients and offline activity (outside the Internet). Companies here should aim to build loyalty and promote an emotional bond with the public through images. It is one of the platforms that people use the most to follow their favorite brands and leave comments. This high rate of participation and interaction is perhaps one of its main characteristics.
On Instagram, we are more encouraged to “like” than other social networks, which companies should take advantage of. In addition, it is the only social network with 100% reach, which means that your followers see everything you post.
This network brings interesting news to the video marketing sector. It has more than 385 million active users, consolidated and highly focused on the news.
You can view live video from the Explore tab, trending, or Tweets from an account broadcasting live. You can also view live programming from Twitter and Periscope global broadcasts on Amazon Fire TV and Apple TV, among many other ways to view videos.
You can share videos with a link from YouTube or other video-sharing sites. Although these can not last more than 2 minutes and 20 seconds today, you must cut them.
Microblogging platform with a more professional profile, chosen by people to find out and interact with strangers with whom they have a common interest. It is faster and more immediate than the others. Topics that become trending on Twitter have a lot of impacts.
For a few years, it has been unmasked as one of the most important and used networks, therefore, a good opportunity for any company. Brands can use Twitter to make themselves known to many new people, expand their audience, share valuable content (their own and others), dialogue with users interested in their topic, and create debate. If Facebook is the network of close circles, Twitter is the most comprehensive and most unknown circle.
Another veteran video-sharing website specializing in short-form video entertainment, mostly in movies, video games, sports, music, and TV.