Here are seven simple tips on how to get better at communicating via social media
1. Find out how social media works
There are lots of free tips and guides on the internet that you can start with, it is not very complicated if you take the time to educate yourself. In step two, make contact with sharp people who can train your company about the mechanisms and how to get there.
Once you have learned how all the different social media platforms work and how to reach them, you can set a strategy on how to communicate.
2. Invite your customers and create a dialogue
The only way to find out what your customers want from you on social media is to create a discussion with them. Use social media as an extension of your customer service and answer questions in real-time, you will get more satisfied customers and more ambassadors if you have good communication. More customers are happy to express their opinion via social media than via e-mail by phone, try moving your old communication into social media.
Listening to your audience opens the door to new possibilities. By being present on social media and talking to your followers, you can find important influencers who can become your ambassadors.
3. Automate your communication
There is smart automation and then there is spam. Be careful with your automation so that it is still personal, done correctly, you can keep a good print with news and information to your target group. You do not want to spam your audience with irrelevant information, or be too salable – it’s a quick and effective way to lose all your followers. Use social media as a way to communicate with your audience and give them valuable information that gives them added value. When you do, you get satisfied followers that you can eventually convert into customers.
If you have a full-time employee for your social media communications, make sure they are consistent in getting content out of all your social media. There are several automation systems, such as Hootsuite, that offer free training that can increase efficiency. Planning your posts in advance gives you more time to respond and create engagement in your social media channels.
4. Create engagement with your audience
It’s one thing to fill your social media feed with posts, but it’s another thing to engage with the audience and make them satisfied customers. Many people think that as long as you post something on social media, you have a communication, completely wrong. You have to interact with your audience and engage them by having a discussion. Once you have posted a post, that’s when the work begins with creating engagement.
By creating engagement with your audience, you will quickly capture dissatisfaction or if something is broken in your digital marketing, then you can quickly turn dissatisfied customers and fix broken digital flows.
5. Choose your social channels
Few companies have the knowledge or resources to be masters of all social media. Make a thorough analysis of who your customers and prospects are and what social media they are most likely to use. Rather invest in one or two platforms and be really good, than be on several social media and do it half-heartedly.
You will have a better effect if you direct your efforts to one or two social media where most of your customers and prospects are, for a dialogue with them and learn how to communicate with them
6. Measure and evaluate all efforts in social media
There is an old saying that goes “What is measured is done” nothing is more true than in social media. Most social media have good tools where you can analyze your efforts in real-time, in addition, there are several tools on the market for analysis in social media. Set clear goals for all your efforts and evaluate and analyze them continuously to achieve maximum effect.
Become a master of a couple of social media and analyze your efforts so that you know what engages you the most and when then you can target your efforts with messages that work at the right time. If you continuously analyze your efforts and optimize them, your results will increase exponentially.
7. Be personal in your communication
Probably the most important tip was personal. Social media is not an advertising channel, it is a channel where you have to be social. Highlight the people at your company in front of your products and services. Find people who can be your ambassadors and who like your products and services, a personal recommendation weighs much more heavily than when you post a new product or service on social media (rarely does one product novelty create engagement).