If your potential customers want to learn something, buy a product, or subscribe to a service you offer, they can do what we all do daily – search it on Google.
What are keywords for?
The Google search engine looks at various ranking factors to determine which websites should appear in search results for each keyword. One of these factors is the relevance of a search query to website content related to specific words or phrases.
Keyword research allows you to determine which keywords your customers are most likely to enter into Google. This can enable you to better understand your customers and their pain points, needs, and goals, depending on what terms they are looking for.
You can use this information to self-create content to answer your questions and needs, or you can find out which areas of your website need to be improved to maximize your ROI. One of the most effective forms of research is keyword analysis. Ideally, it would help if you considered unique queries and very specific phrases that people use when searching for a particular product.
However, there are many ways to analyze keywords to provide unique insights that can outsmart your competitors. Let’s take a look at 6 of the most effective, less beaten paths to successful keyword research.
1.Know where to find your keywords
Coming up with keywords that are relevant to your business can be pretty straightforward. If, for example, you sell office supplies, you might use keywords such as ballpoint pens, workbooks, printing supplies, or school supplies.
While these words are a great starting point, it’s safe to assume that if you can come up with it in seconds, so can competitors. Are there other options available? Fortunately, technologies exist to help automate the process of finding keywords that are useful for engaging audiences.
In particular, Google has a smart keyword planner. It can help you automatically view your search engine query history to pinpoint exactly what your audience is looking for.
Another creative way to identify keywords is to search for them on your customers’ web resources. While Google Planner has some details, competitors are likely getting the same results as well.
When using major web resources such as Amazon, Google, and Wikipedia, you will see a series of preliminary suggestions that are generated based on search volume. This can be the starting point for developing long keywords. In addition, websites such as Wikipedia and Amazon often have subject categories or subsections that clarify information and available products – again; these are all very useful in determining the type of keywords. These words will be used in the content you create.
2.Find relevant popular content.
To expand our stationery business, we can look at industry leaders like Paperchase, Rymans, and WHSmith and see that all three have blogs with huge volumes of content to analyze. For example, Paperchase covers heavily industry-related topics, such as content related to stationery storage and articles on health and activities that can calm you down – all related to the topic of stationery.
It is worth remembering that this is about what you like or dislike and what customers like. To better understand what resonates with your target audience, keep in mind social media reposts and blog discussions.
Using Ahrefs Content Explorer, you can explore a few examples of back-to-school posts that have gained a lot of interest on Pinterest. Many more potential content ideas can arise from a simple keyword search. To do this kind of search, you need an Ahrefs account. Once signed in, go to the Content Explorer tab and use the sorting options to see which pages have received the most attention based on various metrics.
3.Visualize Keyword Variations
There are platforms on the Internet that can help visualize ideas and potential keywords. Websites like Answer The Public may not provide innovative AI-powered ideas, but they help display a wide range of suggested results in an extremely easy-to-understand manner. Most online keyword research tools can be tricky to navigate, but this one has a great UX and design.
What’s more, the service is completely free and boasts a beautiful design that is also great for displaying information on blog posts.
4.Learn to Maintain Uniqueness
Many companies that sell products simply copy and paste the product descriptions from the manufacturer. While this can be a good time-saver, it is also a mistake in terms of ranking on Google’s result pages. By doing this, you are effectively duplicating content and missing out on the opportunity to create your own keywords.
Be sure to take the time to create a unique and detailed product or service descriptions for each item you sell or promote. While it may seem like a drawn-out task, the conversions this approach can take can be a reward in themselves. Use your primary keyword multiple times, especially at the top of your description. Use long keywords throughout the rest of your description to anticipate the queries your target audience might ask for your product.
Interestingly, Google also prefers long content, so if time permits, don’t be afraid to create long descriptions filled with useful keywords. Take the Amazon Kindle product description as an example — the term “Kindle” is listed all over the place, and the text is so voluminous that the keywords look more natural.
5.Use Tools to Track Progress
Sometimes, in the world of keyword research, it can be difficult to maintain a web site’s performance with just keywords. Over time, the web page may stop attracting traffic.
After you’ve embedded your keywords and created interesting content, an important part of the process is tracking its progress with tools that can show you how your traffic is engaging with specific pages. Web analytics platforms like Google Analytics or Finteza can be very helpful in this regard, as both tools can display the returns and conversions that occur after a page has been shown.
With this detailed information, you can see where your visitors are coming from and how they arrive at your site. If they use mobile devices for browsing, you can make changes to their pages to make them better suited to smartphones, or if sessions on certain browsers are significantly shorter, it might be worth checking how fast the page loads for users.
Basically, checking your progress is an important trial and error method that can help you see which keywords are actually working. It can also give you the ability to review existing content and product descriptions to optimize them better.
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6.Take Keyword Search Offline
We are constantly fighting to find new keywords for which our competitors have not even thought of creating content. However, one of the problems with finding keywords is that we usually do it online. If you intend to get different ranking results than your competitors, it might be a good idea to look for more difficult places to get to.
Magazines are a great divergent resource offering unique content that can offer great ideas (including keywords) that are exclusively for offline readers.
The beauty of magazines is that they are much cleaner than the vast majority of online content we see today. There are no search engines and no search results to compete for. All authors and publishers are concerned about authentic, interesting, and accurate content. For online businesses, this should be your priority too – just adding strong keywords makes the whole process a little more rewarding.
In content creation, creativity is often generously rewarded by businesses. While keyword research can sometimes be time-consuming, in an industry focused on engagement, impressions, and conversions, investing time in finding effective keywords can lead to steady income over time.