Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. You can complete a site audit in less than one hour with the right approach.
Conducting amazing SEO audits will help determine the current status of a business website and the optimal strategy and give you the opportunity to come up with additional productive methods that will increase the rating and conversion of the resource.
Features of Local SEO
A local SEO campaign starts with a comprehensive website audit. SEO initial conditions and site performance are measured and evaluated to determine the overall results.
When people search for something through search engines, they consider territorial location. 87% of consumers learn about the quality of goods and services through reviews. Proximity is getting more attention today than traditional ranking factors like backlinks.
Reviews have become a full-fledged tool to attract the attention of the consumer.
How to audit a site?
If you can rank your business at the top of your local search results, traffic and revenue will skyrocket. How do users spend more time using the site and optimizing the resource?
First, answer the questions:
- Is the homepage title tag optimized correctly? Does it include keywords, brand name, and location?
- Does your prospect have the correct contact page that provides all the important details (name, email address, store location, phone number, etc.)?
- Is the content on the home page plagiarized or spam? Is it relevant to the target audience?
- Does your client have an active blog? What type of content can you work with?
- Is the site connected and optimized for social media?
- The name, address, and telephone number (NAP) are in the platform header or footer?
Poorly optimized pages with no internal layout, poor loading speed, many internal errors (404 pages, redirect chains, etc.) confuse users and search engines. Get your resource in order and see for yourself how it starts to give feedback!
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Before trying to out-rank other companies, you need to identify them first. To identify your most important competitors, start searching for relevant keywords that are relevant to your brand, products and services. Don’t forget about the location (“Indian takeaway in Stockholm”, “Indian takeaway Newyork”, etc.).
Here are some important guidelines to follow when analyzing and optimizing URLs:
- URLs should be short, relevant, and user-friendly;
- they must be less than 115 characters;
- addresses should be static and not include exaggerated parameters;
- the main keyword of the page must be present in the URL;
- hyphens are more appropriate than underscores.
To easily analyze the health and performance of your URL, dedicated tools and services can be used.
Website speed analysis
Speed is very important. Although the average loading speed is around three seconds, you can properly optimize your site’s content and structure to make it load even faster. Gtmetrix and other helpful page speed testing tools will help you find out how fast your website is.
Typically, there are several important steps you need to take to improve your website’s loading speed:
- reduce server response time;
- minimize HTTPS requests;
- minimize redirects;
- optimization of visual content;
- enable browser caching.
With poor optimization, you lose traffic. Don’t forget this.
What else needs to be done
The site should be checked in stages and carefully. Make content easy to read and digest on mobile phones. Make sure your content always fits the screen. Use high quality and responsive visual content.