Google Tightens FAQ Markup Rules

Creating a FAQ block on your page allows you to get the most out of your Google search results. Knowing your target user’s concerns can help create a really useful Q&A section that can diversify your content, boost your site’s rankings, and help drive steady traffic.

All you need to do to create such a block is collect answers that correspond to frequently asked questions. Detailed and understandable brief instructions make it possible to obtain the information of interest to the user quickly.

When working on the FAQ page, you should:

  • use special plugins;
  • if there are too many questions, it is better to create a full-fledged knowledge base;
  • set up funnels of interaction with readers.

Now the Google algorithm prohibits the repetition of questions and answers.

What changed

If you repeat the same question and answer on multiple FAQ pages on your site, you violate Google’s guidelines. The guidelines for the FAQ schema mean that you can no longer mark up the same question and answer multiple times on multiple pages.

Google’s updated guidelines add the following line: “If you have FAQ content that is repeated throughout your site (that is, the same question and answer appears on multiple pages of your site), allocate only one instance of this FAQ for the entire resource.”

The FAQ schema is designed to add pages that provide users with a list of frequently asked questions and answers on a specific topic. This structured data helps Google show questions and answers directly in Google Search and Assistant.

It is essential to ensure that the same question and answer is not repeated on multiple pages. If you find a duplicate, remove the markup from all but one of the FAQ pages for that particular question. If you don’t remove the duplicate, Google’s new guidelines will be violated, potentially resulting in all of your pages not showing links to the FAQ in Google search results.

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