The 7 Best Practices for Your ECommerce That will Improve Your SEO (According to Google)
If you have an e-commerce site, SEO is an essential tool for users to discover your site. 1. Optimize your content for different platforms The content of your eCommerce not only appears in Google search but also on different platforms such as Google Images, Google Lens, the Google Shopping tab, Google My Business and Google […]
Build mailing list by collecting email addresses
Build mailing list by collecting email addresses Email marketing is dependent on building a mailing list by collecting email addresses. Newsletters and other email marketing are more effective than most people think. But if you are not good at building a solid mailing list, the communication goes to one too small to have a good […]
How to do direct marketing on mobile apps
Today, brands have to adapt their “usual” strategies to mobile, including direct marketing. Mobile apps increase user interaction with the brand and provide a personalized experience, which makes them a good channel to engage directly with users. Types of direct marketing messages in apps 1. Push notifications Pushes are messages that appear on the user’s […]
Target Audience Analysis – How to get to know your target audience
To succeed well with marketing, it is necessary that you know your target group, that you know what appeals to them and make them react and act as desired. But how do you get to know your target group? The answer is target audience analysis, and preferably as part of the ongoing analysis work. A […]
Page speed – 5 Tools to Help you Keep Track
Did you know that page speed is the third-largest ranking factor for Google? Despite this, there are very many pages that have far too long a loading time. There is great potential for your website to climb higher in Google search if you optimize it properly. Fortunately, there are several tools to help you control […]
Google Ads bounce rate: the lower, the better?
Many website operators have the wrong idea about the bounce rate and its relationship to the overall performance of the associated Google Ads account. Why is that, and what bounce rate can you call good? I will explain these and other questions to you in more detail in my post today. What is the bounce […]
Benefits of Guest Blogging in SEO
There are many reasons to guest blog, especially if you have a new site that has not yet established itself and gained the trust of the search engines. A few years ago, the answer from an SEO consultant would have been to publish on other sites to get a link that points to their own […]
What is Backlink in SEO?
What is SEO? SEO abbreviates search engine optimization. Keep in mind that you want to develop your market and have designed a website regarding it. But in the market for the competition, how can this site get recognition. The answer to this is SEO – Search Engine Optimization. Even if you have your website with […]
How to make a link?
How to make a link clickable on the website? How to optimize the link’s HTML code? These are common questions for many who are beginning to optimize their website. In this post, you will learn the basic HTML code for a link and how to create both SEO- and user-friendly links. How to link a website? To […]
Succeeding at Marketing on LinkedIn
Marketing on LinkedIn is somewhat different from advertising on other social media such as Facebook and Instagram. Today, there are over 500 million users on LinkedIn, and about 3 million of these are Swedish users. On LinkedIn, the potential is enormous for ads against B2B because the platform is built for professionals and about a […]
5 Tips on How to Write Unique Content for Landing Pages
On an e-commerce website, the landing pages can be dense and seemingly quite similar. It is important to highlight the niche keyword to create valuable content for each landing page. Here are 5 specific tips that can be used to avoid the feeling of writing the same thing over and over again when the page […]
What is The Bounce Rate?
What is the bounce rate? or How does Google Analytics calculate bounce rate? This is something we have to go through. Google believes that a bounce, or rejection, is also called when someone enters the page and does not do something like type/click an event or moves on to another page and then leaves the […]